This guidance will help brand owners, retailers and enforcement authorities deal with suspected counterfeit wines and spirits in a practical and straightforward way. It explains in clear steps what to do if you come across a product that might be fake.

Developed in collaboration with forensic experts from the Scottish Police Authority (SPA) Forensic Services and the Wine and Spirit Trade Association (WSTA), the document outlines best practices for minimising contamination, preserving evidence integrity, and supporting effective downstream investigations. It covers procedures for handling suspect products, coordinating forensic strategy meetings, and ensuring proper documentation and storage, so you can help keep counterfeit alcohol off the shelves and protect customers.