Can You Scale Up Fine Wine?

Fine wine has always relied on rarity and scarcity to establish its appeal. Fine wine thrives on the idea (real or perceived) of small scale, artisanal, never-changing production. But are these models still viable in today’s economy? If scaling-up increases the survival rate of businesses, shouldn’t all fine wine businesses be looking at growth? In other words, does one need to be small to be scarce? Is there a limit to how big a fine wine business can be? Join us on December 5th to explore how and why fine wine businesses scale up, the main challenges they face and the skills and resources it takes to grow.

With:

– Joao Gomes Da Silva, Chief Commercial Officer, Sogrape, Portugal

– Vianney Gravereaux, Sales and Marketing Director, Ornellaia & Masseto, Italy

– Ivan Massonnat, Owner, Belargus, France

– Dan Petroski, Winemaker, Massican, USA