The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands.

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Bordeaux Wine Month
September 1, 2020 - October 1, 2020
Open to all independent wine merchants, and online wine retailers…
Celebrate the diversity of Bordeaux Wines this September by taking part in the third Bordeaux Wine Month, part of Vins de Bordeaux’s major drive to support independent retailers. With consumers increasingly seeking out quality wines with real personality and provenance at an affordable price, there is no better time to turn to Bordeaux
In 2019, 54 independent merchants participated across the UK, with 2387 Bordeaux wines, which was a huge 80% increase in comparison to 2018. This year we have also opened the promotion to online retailers and hope to collaborate with 65 independent online, and offline wine specialists. With each store selling an average of 125 extra bottles of Bordeaux wines during the promotion, a free comprehensive merchandising pack, social media support, £200 payment per store for participation and the chance to win a trip to Bordeaux, it’s no wonder 100% of merchants involved last year would take part again in 2020.
Entries will open on Friday 1st May and the first 65 entrants will be invited to join Bordeaux Wine Month this year…so what are you waiting for?
If you have any questions about the promotion, please email teambordeaux@cubecom.co.uk