Alcohol is becoming more expensive as shoppers feel the financial pressures during a historically high, inflationary period.
In October 2023, Kantar gave an update to WSTA members on: What the impact of cost-of-living crisis has been in shopper behaviour, has there been any resilient categories and with Christmas coming up, what can we learn from last year?
Find out all of this and more in Kantar’s update on the impact of cost-of-living on consumer spend.