The Negotiator - The one who knows the game inside out.
Sam is the authority on industry issues, he brings diplomacy, strategy, and a deep understanding of the political landscape to the table.
If he were a drink, what would he be?
A chilled glass of Chardonnay. He’s well rounded with depth and balance – cool, smooth but bold. Much like a classic oaky white wine Sam’s diplomatic and strategic approach to navigating the political landscape combines complexity with simple notes maintaining a strong, persuasive presence.
Point of contact for government relations and strategic policy.
Sam has Parliamentary, in-house public affairs, and industry experience, having worked for a specialist UK wine importer before joining the WSTA.
He holds overall responsibility for the WSTA’s relationship with U.K. Government and the Devolved Administrations, and preparation and prioritisation for future developments in Westminster, Scotland and Wales.
He leads the WSTA’s Public Affairs strategy and all Parliamentary activity, including managing relationships with Ministers, MPs, officials, and stakeholders across the U.K. He is regularly found on the ‘circuit’, at political meetings and representing the industry on various fora in Westminster and the devolved nations.
Sam leads the WSTA’s:
- Retailer Committee.
If you aren’t on the invite list and should be, sign up now!
Think of him as your Bryan Mills played by Liam Neeson in Taken. He has a particular set of skills acquired over his time working in parliament which makes him a nightmare if ignored. If you are an MP with influence he will look for you, he will find you…. but don’t worry he won’t kill you. He just might be a bit grumpy if you don’t listen to our sector.