James Miles was born in Hong Kong and attended school and university in the UK. He started his career with Jardine Fleming Investment Management in Hong Kong in 1991, before becoming an equities analyst and strategist with Asia Equity (which later became Banque Paribas and then BNP Paribas). He moved to London in 1997 and left banking in March 2000 to set up Liv-ex. Liv-ex is the global marketplace for the wine trade. We help more than 500 wine merchants in 40 countries to price, buy and sell wine.