Webinar: One Step Beyond. Consumer.Innovation.Technology

The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands.

»Date: 9th February 2022, 4:00 pm - 5:30 pm

»Venue: Zoom

»Led by: Sophie Jump & Richard Siddle

Overview

One Step Beyond 2022 programme of events kicks off with an insightful session on behavioural science led by renowned expert, Richard Shotton. Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.

 

Following a presentation by Richard, he will be interviewed by One Step Beyond co-founder, Richard Siddle. We will then open up the discussions in a panel session with specialists in consumer marketing and branding. Panellists will include experts from Pix, Stranger & Stranger and Freixenet Copestick.

 

For more information on One Step Beyond and details of our previous events click here

One Step Beyond 2022 programme of events kicks off with an insightful session on behavioural science led by renowned expert, Richard Shotton. Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.

 

Following a presentation by Richard, he will be interviewed by One Step Beyond co-founder, Richard Siddle. We will then open up the discussions in a panel session with specialists in consumer marketing and branding. Panellists will include experts from Pix, Stranger & Stranger and Freixenet Copestick.

 

For more information on One Step Beyond and details of our previous events click here

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