EU Wine Reform and the UK: What It Means for the Low and No Sector
What happens when the same bottle of wine can be legally described as ‘wine’ in one market but not in another? Over the past few years, Europe has recognised how […]
Mid-strength. A new option or one that already exists?
The Mid-Strength Collective, made up of mid-strength alcohol brands in the UK, aims to provide consumers with choice, to make mindful drinking more accessible, more mainstream and more appealing by offering […]
When Is a Wine No Longer ‘Wine’? The UK’s Labelling Rules
The term ‘Wine’ is a reserved description so can only be used to describe a drink that uses permitted ingredients, is produced using authorised wine making practices and is within […]
Using legally protected names on low or no alcohol beverages
The basic premise of a food label is to provide sufficient information to consumers so that they can make informed purchasing decisions and so they can use/consume the product safely. […]
Low Alcohol Descriptors
The popularity of no and low drinks continues to grow and with it the product range is expanding every year. In the UK’s pubs, bars and restaurants[1] (in the 12 […]
Alcohol alternatives: a definition and why these are not the same as soft drinks
What on earth is the difference between an alcohol alternative and a soft drink? It’s something that consumers are rightly baffled by. We have worked with our members on a […]