Sophie brings over 17 years of commercial leadership experience at Sainsbury’s, where she has led teams across food, non-food and now serves as Category Director for Grocery Drinks, which is a newly integrated category encompassing Beers, Wines & Spirits as well as Soft Drinks, Juice, Water and Energy.

Under her leadership, this combined category has evolved in response to shifting customer preferences, with a focus on health, moderation, and innovation. She previously led the Beers, Wines & Spirits category independently, during which time she led an in-store transformation, strengthened strategic supplier partnerships, and  – together with her team – led Sainsbury’s to win ‘Supermarket of the Year’ at the Drinks Retailing Awards in 2024 and 2025. A passionate advocate for elevating the in store experience, putting the customer first and working with brilliant teams, she brings a clear-sighted, collaborative approach focussed on simplicity, impact and delivering for the greater good of the industry.

Sophie studied Economics at the University of Leeds, lives in London with her husband and two children and she’s a long-time enthusiast of great food, drinks and live music!