Elizabeth Newman is Director of Operations for Nectar360 at Sainsbury’s. Back in 2013, whilst heading up the trading insights team at Sainsbury’s, Elizabeth worked with the BWS team to develop its 5 year alcohol strategy. It was a natural step to later join to the BWS team to deliver the strategy and was promoted to Category Director in June 2015. Elizabeth leads a large multi skilled team responsible for partnering with global alcohol producers to enable Sainsbury’s to provide the best drinks choices to its customers; developing and delivering strategies for growth of branded and of course Sainsbury’s own label drinks. Developing a sustainable and responsible industry is a top priority for Elizabeth. Elizabeth is passionate about the industry and recently achieved her WSET Level 3 qualification. Prior to Sainsbury’s, Elizabeth held various roles in the market research and media industries.
