Elizabeth Newman

Elizabeth Newman

Category Director BWS, Sainsbury's

Elizabeth Newman is Category Director for Beers, Wines & Spirits at Sainsbury’s.  Back in 2013, whilst heading up the trading insights team at Sainsbury’s, Elizabeth worked with the BWS team to develop its 5 year alcohol strategy.   It was a natural step to later join to the BWS team to deliver the strategy and was promoted to Category Director in June 2015.   Elizabeth leads a large multi skilled team responsible for partnering with global alcohol producers to enable Sainsbury’s to provide the best drinks choices to its customers; developing and delivering strategies for growth of branded and of course Sainsbury’s own label drinks. Developing a sustainable and responsible industry is a top priority for Elizabeth. Elizabeth is passionate about the industry and recently achieved her WSET Level 3 qualification. Prior to Sainsbury’s, Elizabeth held various roles in the market research and media industries.

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