WSTA Members Environmental day

»Date: 6th November 2025, 10:30 am - 3:00 pm

»Venue: Ferovinum, 22 Ganton St, Carnaby, London, W1F 7BU

»Led by: Freddie Joosten, Associate Director of Environment

»Open to: WSTA Members only

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Overview

Agenda

Speakers

Supporting your business

Post-event Content

Policy, networking and supporting your business

This event is to support WSTA members in understanding and addressing the environmental challenges facing the alcohol industry – clarify what the government expects of businesses and when; identify the most immediate environmental challenges facing WSTA members; and facilitate peer-to-peer learning across the supply chain. It is also important for strengthening the collective voice of the sector as we engage with government to develop environmental policies that work in practice as well as on paper.

Thank you to our events sponsor HillebrandGori.

“One of the most important topics the industry faces right now is sustainability. The UK is the fifth largest wine consuming country in the world and the second largest importer, meaning the scope to reduce emissions in this industry’s freight transport is significant.

Through our GoGreen solution we can work with any shipper of alcohol, to reduce their transport related emissions. From uncovering the amount of emissions associated with their shipments, to implementing carbon reduction levers to reduce them. We can even offer a fuel switch to truly decarbonize the supply chain.

Our partnership with the WSTA aids our efforts in promoting sustainable logistics in the UK drinks trade but also allows us to support valuable programs such as the Indie scheme. Together, we can do so much more!”

Steve Ansell, Area Director UK & Ireland

10.30am Arrival (Welcome refreshments)

11:00am Welcome & Agenda

Freddie Joosten, Wine & Spirit Trade Association

11.10am The Collection and Packaging Reforms – the next 3 years

Topics to be covered & Q+A:

EPR Discussion
DRS UK update
DRS Wales proposals
Glass reuse proposals

Speakers include BritGlass and UK Deposit Management Organisation (UK DMO)

12.30pm Networking Lunch

13.30pm Supporting your business

Importance of Carbon Literacy Training in your business

-Fran Draper, Fran Draper Consultancy

How to get data-ready for the new legislative changes— and why clean, accurate data is key to staying compliant and avoiding penalties.

-FloreData

14.20pm Q+A

14.30pm Networking Drinks

15.00pm Close

Nick Kirk

Federation Director, British Glass

Nick has travelled widely and experienced glass production and glass recycling in many countries around the world. He represents the interest of the glass sector nationally and internationally as well as fostering the innovation and collaboration to secure a sustainable future for glass. He leads the British Glass team on circular economy including glass recycling, decarbonisation, energy efficiency and product design, with an in-depth understanding of current and pending policies and legislation and the potential impact on glass products and manufacturing. He regularly advises government and policy makers on aspects of glass production and circular economy.

Jonathan Kemp

UK DMO Director - with responsibility for small producers

Jonathan has over 30 years of commercial and operational experience in the food and drink industry and brings with him deep insight into both large-scale corporate leadership and the needs of SME manufacturers.

Having spent over two decades as a FTSE-listed plc Director at AG Barr, where he served as Commercial Director, following an early career at Procter & Gamble, Jonathan’s experience spans strategic marketing, commercial operations, supply chain management and stakeholder engagement within fast-moving consumer goods environments.

He currently serves as a Non-Executive Director at Radnor Hills, a Welsh-based SME soft drinks business, and at the Scottish Event Campus. He also contributes to the next generation of business leaders through teaching electives in marketing and economics at the University of Strathclyde. Jonathan’s commercial acumen and industry breadth bring valuable perspective to UK DMO’s work in developing a DRS that is both effective and commercially viable for stakeholders across the supply chain.

Alex Proudfoot,

UK DMO Interim Lead for External Engagement and PMO (on secondment from PwC)

Alex has over 10 years experience supporting retail and consumer goods businesses in his role as a Director in the Strategy& team at PwC, advising on corporate strategy, sustainability transformation, and M&A – with a particular focus on the food and drink sector.

In his current role supporting UK DMO as Interim Lead for External Engagement and PMO, Alex brings a wealth of experience supporting businesses across the UK and Europe on Deposit Return Schemes and packaging (including in the UK, Republic of Ireland, and continental Europe).

Carla Brian

Head of Partnerships, Biffa

With a career spanning more than 20 years in pivotal customer and external-facing roles in the UK’s recycling and waste management industry, sustainability is at the heart of everything Carla does.

After several years at SUEZ, Carla joined Biffa in January 2020, to drive project development related to the Resources & Waste Strategy.

More recently, Carla has taken a prominent position leading Biffa’s involvement in major legislative changes designed to enable the UK circular economy.

This includes consulting with the government on policies such as Extended Producer Responsibility, Deposit Return Scheme, Digital Waste Tracking and Simpler Recycling, while helping businesses and local authorities understand the changes and their impact.

Carla is also heavily involved in Biffa’s innovation projects and trials, with a particular focus on the re-use of materials, and emerging technologies.

Fran Draper, Sustainability Consultant and Carbon Literate Trainer

Fran Draper Consultancy

Fran brings over 25 years of experience in the drinks industry, spanning client and agency roles across commercial and marketing functions. Now leading her own consultancy, she helps drinks businesses grow with purpose and impact. A Chartered Marketer with all three CIM Diplomas—including Sustainable Marketing—and Carbon Literate Certified, Fran combines deep industry insight with a passion for sustainability. She also created the first accredited Carbon Literacy course tailored for the wine industry, empowering businesses to embed sustainability at the heart of their strategy.

Aron Gyenge - Co-Founder & Analytical Data Engineer Musa Baruwa - Co-Founder & Machine Learning Engineer Riccardo Scott - Co-Founder & Data Scientist / Data Engineer

FloreData

FloreData is a UK-based data‐and‐analytics consultancy specialising in helping organisations turn raw information into actionable insights. They serve a variety of industries, including wine and spirits, energy, finance, TV & advertising, and telecommunications, with the aim of always making a measurable business impact (for example, cost savings, performance improvements, and better decisions).

You will be able to access the full recording and slides using the following link. The presentation and recordings are for members only. Members will need to be logged in to access the below.

WSTA Environmental Day: Presentations and recording

If you haven’t received a password, please contact Samantha Ferreira Cardoso samantha@wsta.co.uk