The Department for Business and Trade (DBT) invites Expressions of Interest from 15-20 UK alcohol producers to participate in a trade mission to Delhi and Mumbai, culminating in participation at ProWine Mumbai 2026, India’s leading trade fair for wines and spirits.
India is one of the world’s most exciting growth markets for alcoholic beverages, driven by a young consumer base, rising incomes, rapid urbanisation, and increasing demand for premium spirits and wines. The Indian alcoholic beverages market is forecast to exceed £75 billion by 2030, creating significant opportunities for UK brands.
The UK-India Free Trade Agreement, which entered into force on 15 July 2026, creates new opportunities for UK alcohol producers through improved market access and progressive tariff reductions on qualifying UK whisky and gin. Establishing commercial relationships now will help UK brands capitalise on future growth.
Please find a link to an Expression of Interest for ProWine 2026 – India: International Trade Fair for Spirits and Wines Registration and further information below.
Why Participate?
- Gain insights into India’s regulatory, pricing and consumer landscape
- Meet importers, distributors, retailers and HoReCa buyers
- Build brand awareness in a fast-growing premium market
- Showcase and sample products at the UK Pavilion
- Explore routes to market and partnership opportunities
Programme Highlights (15-19 November 2026 | Delhi and Mumbai)
- 15 Nov (Delhi): Arrival, guided retail visits (late afternoon) and welcome networking dinner hosted by DBT
- 16 Nov (Delhi): India market briefing, B2B meetings with prospective importers/distributors, and networking reception with industry stakeholders
- 17 Nov (Mumbai): Travel to Mumbai (flight), retail visits (late afternoon), and guided tasting with trade contacts (TBC)
- 18 Nov (Mumbai): ProWine Day 1, showcase & sample products via UK pavilion, B2B meetings, and ProWine Night networking reception
- 19 Nov (Mumbai): ProWine Day 2, continued product showcase and trade meetings, and departure from Mumbai (evening or following day)
Participation Fee: £600 per company, including:
- UK Pavilion participation at ProWine Mumbai
- B2B meetings and networking activities
- Market briefings and retail visits
- On-the-ground support from the DBT India team
Additional costs (flights, accommodation, sample shipments, visa and insurance) will be borne by participating companies.
Eligibility: Open to UK alcohol producers and exporters seeking to enter, develop or expand in the Indian market. Applications will be assessed on export readiness, market fit, commercial potential and commitment to India.
EoI Deadline: Monday, 17 August 2026
Whilst the mission is primarily aimed at wine and spirits it should be noted the show also covers: Craft wine, spirits, beers, Meads, Ciders, Perry, Kombucha, Fermented traditional drinks), Cocktails & RTDs,Non-Alcoholic / Adjacent Categories (Zero-Proof / Low-ABV, Functional Drinks) and Premium Mixers.
