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The Future of No/Low Alcohol Drinks: A Tasting and Discussion with James Morgan
November 13, 2019 @ 00:00
“61% of consumers want better choice when it comes to non-alcoholic drinks, while 58% of British adults are drinking more no & low abv drinks than last year.” While the majority are not necessarily choosing to go teetotal, they are drinking alcohol less and often abstaining for lengthy periods. How should we extend our hospitality remits to accommodate this major change? Surely, every guest deserves a great experience which can also benefit the bottom line?
Join us for an enthusiastic discussion on this increasingly important and highly innovative sector. You are also invited to taste a stringently made selection of the better crafted No/Low products on the market including those made with food in mind.
James Morgan spent two years researching, developing and implementing The Orchard List, a dedicated non-alcoholic beverages menu for the Hakkasan Group worldwide.
He is now an independent consultant specialising in No/Low drinks, devoting much of his time to extolling the virtues of Nine Elms No.18.
