Real Italian Wine & Food Experience Trade and Expo is a next-generation trade expo reimagining how the wine and food industry connects, learns, and does business. Designed as a forward-looking platform, the event combines curated tastings, intelligent technology, and experience-led programming to support meaningful commercial outcomes in an evolving global market.

Part of the Wines Experience global series hosted by United Experience, a joint collaboration between Fiere Italiane SEA and BolognaFiere USA, the London edition brings together iconic Italian estates, the NextGen leading them, and emerging producers, offering buyers a rare opportunity to taste, discover, and engage with the full spectrum of what is shaping the future of Italian wine and food in one setting.

The expo features an intuitive blind tasting area, a lounge-style floor plan that prioritizes conversation and relationship-building over walk-up sampling, and a smart matchmaking app that enables seamless meeting scheduling before and during the event. An interactive technology area and a robust program of Masterclasses, discussions led by leading voices from across the UK trade provide practical insight, market context, and actionable takeaways for buyers, importers, and hospitality leaders.

Alongside wine, the event features a curated food program highlighting the diversity, authenticity, and quality of Italy’s UNESCO-recognized Made in Italyfood products, with chef-led demonstrations and educational elements.

Hosted at ExCeL London, conveniently located off the Elizabeth line and equipped with advanced event infrastructure, the Real Italian Wine & Food Experience offers unparalleled access to decision-makers, delivering a more efficient, connected, and future-ready trade experience.