After the success of the 2022 campaign, we’re investing and expanding this promotion to allow us to partner with even more merchants in February 2023. Ribera del Duero wines are becoming increasingly well-known and sought after by engaged UK consumers looking for a high-quality alternative to the norm, and this promotion is the perfect opportunity to put them front and centre through a package of support.

About Reach for Ribera del Duero 2023

• It’s free to take part – in fact, we’ll pay you £200!
• You’ll be provided with a merchandising pack to decorate your store, educate your customers and use as rewards or prizes in competition
• Facebook, Twitter, Instagram or newsletters? We will send you digital assets to help you promote your wines online
• The retailer with the best all round promotion will win a trip to Ribera del Duero including visits to a number of different vineyards

Participation Criteria

• Must be an independent wine merchant in the UK and list a minimum of two Ribera del Duero wines in-store or online
• Promote the campaign online via social media and your customer network
• Engage consumers and educate them on different Ribera del Duero wine styles
• Participants must run the promotion for a minimum of 2 weeks in February 2023