The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands.
- This event has passed.
Cheng International baijiu masterclass
July 13, 2020 @ 12:00 am
Specialist premium baijiu importer and distributor in the UK, Cheng International, is launching a four-part online masterclass series on baijiu – China’s most famous spirit – starting on July 13th.
Aimed specifically at those involved in the UK drinks trade, the masterclasses will be hosted via Zoom and led by the Managing Director of Cheng International, Qiqi Chen, on Mondays 13th, 20th and 27th July, and 3rd August from 3pm-3.40pm.
As leaders in their field, Cheng International is offering these events to encourage people to learn about baijiu, understand how it is made and explore its history deep-rooted in Chinese culture. The masterclasses will also demonstrate how baijiu can complement the range of a retailer selling exceptional spirits and can be an excellent addition to premium drinks lists. Cheng International will also demonstrate how baijiu matches with food, and how cocktails made with baijiu can create exciting new drinks experiences for customers.
The first masterclass for the UK drinks trade on 13th July will be an introduction to this premium Chinese white spirit and is free of charge to join for up to 100 people. To reserve a place go to the following link: https://bomci.chengintl.co.uk/