The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands.
- This event has passed.
Cheng International baijiu masterclass – Wuliangye baijiu with tutored tasting
July 27, 2020 @ 12:00 am
Specialist premium baijiu importer and distributor in the UK, Cheng International, is launching a four-part online masterclass series on baijiu – China’s most famous spirit – continuging on 27th July.
Aimed specifically at those involved in the UK drinks trade, the masterclasses will be hosted via Zoom and led by the Managing Director of Cheng International, Qiqi Chen, on Monday 27th July from 3pm-3.40pm.
As leaders in their field, Cheng International is offering these events to encourage people to learn about baijiu, understand how it is made and explore its history deep-rooted in Chinese culture. The masterclasses will also demonstrate how baijiu can complement the range of a retailer selling exceptional spirits and can be an excellent addition to premium drinks lists. Cheng International will also demonstrate how baijiu matches with food, and how cocktails made with baijiu can create exciting new drinks experiences for customers.
This masterclass for the UK drinks trade on 27th July will be on Wuliangye baijiu with tutored tasting. To reserve a place go to the following link: https://bomci.chengintl.co.uk/
Samples should be purchased in advance for home delivery, with 3 x 20ml samples for £25, and 5 x 20ml samples for £35.
Cheng International Baijiu Masterclasses:
13th July: Introduction to baijiu – Free of charge to attend
20th July: Fenjiu baijiu with tutored tasting – participants to order samples at £25 or £35
27th July: Wuliangye baijiu with tutored tasting – participants to order samples at £25 or £35
3rd Aug: Baijiu culture – how to serve baijiu at the table, matched with food and in cocktails – Free of charge to attend.