#BigEnglishWineEaster is the sequel to 2020’s #theBIGenglishwinegoodfriday, which was created – inadvertently – by Black Chalk’s Jacob Leadley, and saw producers take part in a flurry of social media activity encouraging consumers to purchase wines from their local vineyards.

The focus of this year’s incarnation will be a social media takeover, with winemakers, the trade at large and wine lovers everywhere, encouraged to open a bottle of English wine and share a photo or video, with the hashtags #bigenglishwineeaster and #BEWE, between 7pm and 8pm on Saturday, 3rd April.

The campaign will preview from Monday, 22nd March with a series of online events and social media posts hosted by an army of English wine supporters.  This year, producers will be invited to contribute a percentage of their sales over the weekend to two charities: The Drinks Trust and Hospitality Action.  A raffle with contributions from English producers will raise further funds.