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Big English Wine Easter
April 3, 2021 @ 7:00 pm - 8:00 pm
#BigEnglishWineEaster is the sequel to 2020’s #theBIGenglishwinegoodfriday, which was created – inadvertently – by Black Chalk’s Jacob Leadley, and saw producers take part in a flurry of social media activity encouraging consumers to purchase wines from their local vineyards.
The focus of this year’s incarnation will be a social media takeover, with winemakers, the trade at large and wine lovers everywhere, encouraged to open a bottle of English wine and share a photo or video, with the hashtags #bigenglishwineeaster and #BEWE, between 7pm and 8pm on Saturday, 3rd April.
The campaign will preview from Monday, 22nd March with a series of online events and social media posts hosted by an army of English wine supporters. This year, producers will be invited to contribute a percentage of their sales over the weekend to two charities: The Drinks Trust and Hospitality Action. A raffle with contributions from English producers will raise further funds.