backTrade Diary

The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands.

Loading Events

2024 London Wine Competition Is Now Open For Submission

March 18, 2024 - March 19, 2024

2024 London Wine Competition Is Now Open For Submission

Brands looking to enter into the 7th annual London Wine Competition are encouraged to submit now and get product feedback from the leading trade buyers of the world.


The London Wine Competition reviews brands in the same way that consumers do: by what they taste like; what the bottle or design looks like; and how much it costs. Any drinks competition relies on two things: the quality of the products that are entered; and the respect of the expertise of the judges tasked with picking out the winners. The London Wine Competition has focused on both as each year it builds its reputation around the world amongst the leading winemakers, brand owners and drinks distributors.

The London Wine Competition has been created exclusively by the Beverage Trade Network, global drinks event and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market.

“This is the third time I have judged the competition and the entries that I saw were generally of a higher standard than previously,” confirmed Jeraboam’s wine director Peter Mitchell MW.


The judging for the competition is broken down into three key areas: Quality; Value; and Packaging and design. A score is given by judges for each criteria which together creates the London Wine Competition score on which the medal awarded is given.

The London Wine Competition prides itself on having award winning buyers, sommeliers and some of the most influential people working in the UK wine industry. Individuals that are tasked every day in deciding which products and brands are going to go on back bars and on to drinks lists on some of the most influential venues and bars in the world.


Some new benefits that the 2024 entrants will get are:


Key Dates:

Super Early Bird: Now to September 30, 2023

Warehouse Closes: March 4, 2024

Registration Ends: February 22, 2024

Judging Date: March 18 and 19, 2024

Winners Announced: April 10, 2024


The London Wine Competition is now open for submissions. Register your wines today to save BIG on super early bird pricing. Ship your samples later.


Share this:


March 18, 2024
March 19, 2024


St. Mary’s LONDON
St. Mary's LONDON

Organising Company

Beverage Trade Network
Contact Email


Trade/Press Only?
Trade & Press only