Rosé wine sales are booming and it’s no longer just a summer sup, according to the latest data from the Wine and Spirit Trade Association’s latest Market Report.
The popular pink beverage has seen improved sales in the sunnier months with its appealing colour proving a hit on social media, however the latest winter sales data shows that rosé wine is now enjoyed all year round.
Amidst declining still wine sales, rosé wine is bucking the trend and saw a 3% increase in volumes sold from a year ago and a 5% rise in value, generating £882m in sales*.
During the summer months in 2025 sales of rosé were up 1% over the 12 weeks, compared to the previous year and rose again by 1% over the 12 weeks up to 27th December.*
In 2025 the equivalent of 129 million 75cl bottles of rosé were sold compared to 125 million bottles the previous year and around 122 million bottles in 2023.
Poppy De-Courcy-Wheeler, Rosé Buyer at Waitrose comments:
“It’s no secret that rosé has become an all year round tipple and not just when the sun’s out. Whether our customers are looking for something light and dry for enjoying with friends, or something a bit more substantial to pair with food, there’s an option for all occasions. We’re seeing sales on the up as we approach Easter, as many will be opting for rosé for their Easter lunch.”
Beth Birrell, Wine Buyer for Rosé at M&S Food, said:
“Here at M&S, we’ve always been big believers in rosé not just being for summer, and we are currently seeing good growth for our pink wines all year round – including in the run up to Easter. It was fascinating to see that our rosé sales at Christmas were nearly double those in the hottest week of July, driven predominantly by sparkling rosé. This just goes to show how rosé has become a go-to choice for all manner of festive celebrations, and this includes Easter.”
Miles Beale, Chief Executive of the Wine and Spirit Trade Association, said:
“Rosé is proving to be a much needed ray of sunshine for wine producers and retailers who are currently facing some of the toughest market conditions in recent memory.
White and red wine sales are in steady decline and have been since 2023. However, rosé is providing some light relief, showing steady growth throughout the year as sales patterns reveal it is no longer being sidelined to just a summer drink.
Seeing a rise in rosé sales will give the wine sector a much needed lift, as beleaguered businesses continue to battle with unnecessary burdens of red tape and taxes.
The perfect storm of Government driven policies including duty hikes, packaging tax, business rates and minimum wage increases – has been worsened by rising transportation costs driven by conflict in the Middle East – are fuelling inflation and threatening to put companies out of business.”
The WSTA’s latest Market Report reveals that in contrast to improved sales of rosé, white and red wine sales continue to decrease with red wine seeing the largest percentage fall in volumes sold over the last 12 months, down 6% from a year ago and white wine down 4%.
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