Insights Labs: KAM Insights on 18-34s in the on-trade

Latest R&I publications | 27 February, 2024

Frequency of hospitality visits is high for Gen Zs but how has this generations’ habits evolved?

KAM Insights joined WSTA members in February 2024 at Insights Lab to talk Gen Zs (of legal drinking age) and Millennials in the on-trade.  Covering the occasions and venue choices by Gen Zs, competitive socialising, and moderation- why, Gen Zs drink less. Find all of this and more in KAM Insights presentation on ‘Generation Z- all grown up’.

Download the full report here

Please note: this is a member-only resource.

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